PLU

Plu: A Global Success Story Combining the Power of Nature with Modern Care

Inspiration from the Name Derived from Nature: Plu, one of South Korea's pioneering personal care brands, takes its name from the purity of nature and the inherent power of plants ( 'Pul' in Korean) to grow on their own. Since its inception, the brand, which aims to strengthen the bond between "Nature and Humans," believes that beauty is not just an external application, but an art of nourishing the skin with extracts offered by nature.